YAO YAN
09 / 2023

学生会活动策划Student Union Event Planning

校园活动策划与视觉执行Campus Event Planning & Visual Communication

活动策划 / 视觉传播 / 现场执行EVENT PLANNING / VISUAL COMMUNICATION / PRODUCTION

2023年,我参与并负责两项校园大型活动的策划与视觉执行,包括五月的「FUN颂艺夏」上美嘉年华与秋季开学典礼暨迎新活动。工作覆盖前期主题与流程策划、KV及传播视觉、公众号内容、活动物料、空间装置、参与方招募与现场搭建,并在执行过程中持续协调老师、学生团队及现场需求。

这两个项目让我第一次将设计能力延伸到完整的活动生产流程中:从一个概念如何被组织、传播,到最终成为真实发生的公共现场。

In 2023, I planned and delivered two major campus events, working across event strategy, visual communication, content production, spatial installation, stakeholder coordination and on-site delivery.
02 / CASE 01

FUN颂艺夏 / 2023 上美嘉年华SAFA SUMMER CARNIVAL / MAY 2023

FUN颂艺夏上美嘉年华现场

从活动主题到现场落地,我负责将嘉年华的内容、视觉与执行组织为一套完整的活动体验。

From concept to on-site delivery, I worked across planning, visual communication and production to shape the event as a coherent experience.
03 / PLANNING

策划与组织PLANNING & ORGANISATION

  1. 活动定位EVENT DIRECTION
  2. 内容板块PROGRAMME
  3. 参与方招募PARTICIPANT RECRUITMENT
  4. 传播预热COMMUNICATION
  5. 现场执行ON-SITE DELIVERY

围绕毕业季与夏日校园氛围参与活动整体策划,梳理舞台、创意市集及互动内容,并推进活动时间线、参与方招募与现场执行安排。

04 / VISUAL IDENTITY

视觉系统VISUAL IDENTITY

以活动主视觉为核心,将图形、色彩和字体延展至线上传播、舞台屏幕、导视及现场物料,使不同接触点保持统一识别。

The key visual was extended across digital communication, stage graphics, signage and on-site materials to create a consistent visual identity across different touchpoints.
FUN颂艺夏主视觉方案一FUN颂艺夏主视觉方案二
05 / COMMUNICATION

传播与招募COMMUNICATION & RECRUITMENT

负责活动推文及相关传播内容,并将市集招募、活动信息与视觉系统整合进线上传播,使活动从预热阶段开始形成统一的公众形象。

Event information, market recruitment and visual identity were integrated into social content, extending the event experience into its pre-launch communication.
06 / PRODUCTION

从设计到现场FROM DESIGN TO SITE

  1. KV / DIGITALKV / DIGITAL
  2. 物料制作PRODUCTION
  3. 搭建INSTALLATION
  4. 活动现场LIVE EVENT

除了前期视觉设计,我也参与了活动现场从制作、搭建到最终执行的完整落地过程。围绕主舞台、打卡点、道旗、地贴及其他现场物料,我需要根据场地尺寸和观众动线确定具体位置,并与制作及搭建人员反复确认尺寸、材质、制作工艺与安装方式。主KV从屏幕视觉进一步转化为舞台背景及现场印刷物,对输出比例、打印尺寸和现场呈现效果进行调整;同时推进道旗、地贴、打卡装置等物料的制作与安装,确保线上视觉能够在实际空间中保持统一。

在执行阶段,我还参与舞台方案的询价与比价,并与施工人员沟通舞台尺寸、搭建位置、进出场条件及现场调整;根据活动流程协调灯光、舞台视觉与各功能区域之间的关系。搭建当天则需要持续根据实际场地情况确认物料位置、安装效果和临时修改,使前期策划与设计最终能够转化为可运行的活动现场。

Beyond the initial visual design, I was involved in the full production process from fabrication and installation to on-site delivery. Working across the main stage, photo check-in point, flags, floor graphics and other event materials, I coordinated dimensions, materials, fabrication methods and installation details with production and construction teams according to the spatial conditions and visitor circulation.The key visual was translated from digital graphics into large-scale stage and printed applications, requiring adjustments to scale, output dimensions and on-site visibility. I also coordinated the production and placement of flags, floor graphics and check-in installations. During delivery, I was involved in stage quotations and supplier communication, discussing stage dimensions, positioning, access and installation requirements, while coordinating lighting, stage graphics and functional zones. On installation day, I continued to review positions, finishes and last-minute adjustments on site, carrying the project from visual concept into an operational event environment.
FUN颂艺夏视觉物料FUN颂艺夏活动信息视觉FUN颂艺夏旗帜视觉FUN颂艺夏主视觉图形FUN颂艺夏舞台搭建过程FUN颂艺夏舞台视觉现场
  • 舞台视觉与主KV输出Stage Graphics & KV Production
  • 现场印刷与空间物料Print & Spatial Production
  • 供应商询价与沟通Supplier Coordination
  • 搭建与位置确认Installation & Positioning
  • 灯光与现场执行Lighting & On-site Delivery
07 / CASE 02

2023 开学典礼暨迎新OPENING CEREMONY & WELCOME EVENT / SEP 2023

相较于嘉年华,这一项目更强调流程、信息与正式场合中的协调。

Compared with the carnival, this project placed greater emphasis on programme structure, communication and coordination within a formal event setting.
08 / RUN OF SHOW

流程策划RUN OF SHOW

  1. 前期确认PRE-PRODUCTION
  2. 老师 / 嘉宾 / 学生协调STAKEHOLDER COORDINATION
  3. 活动流程与时间线PROGRAMME & TIMELINE
  4. PPT / 空间视觉PRESENTATION & SPATIAL VISUALS
  5. 现场执行LIVE DELIVERY

负责活动流程梳理及教师沟通,将典礼环节、视觉内容与现场执行节点统一进整体时间线。

I coordinated the event programme and communication with faculty, aligning ceremony sequences, visual content and on-site delivery within one operational timeline.
09 / SPATIAL & PRESENTATION DESIGN

空间与演示视觉SPATIAL & PRESENTATION DESIGN

将迎新视觉延展至现场打卡装置与典礼演示系统,使新生从进入现场、拍照互动到典礼观看形成连续的视觉体验。

The visual language was extended into a check-in installation and presentation system, connecting arrival, interaction and the ceremony itself through a consistent visual experience.
开学典礼迎新现场互动装置上海美术学院开学典礼暨迎新晚会现场
迎新活动现场导视与装置迎新活动互动装置留言
10 / CAPABILITIES

工作范围SCOPE OF WORK

  • PLANNING活动定位 / 流程 / 时间线
  • VISUALKV / PPT / Social / Print
  • COORDINATION老师 / 学生 / 市集参与方
  • PRODUCTION物料 / 舞台 / 空间装置
  • DELIVERY搭建 / 现场 / 活动执行

两次活动让我建立了从策划到落地的完整项目经验:既能参与前期概念、流程与视觉的制定,也能推进物料制作、人员沟通与现场执行,并在不断变化的实际条件中协调各方需求,将方案转化为最终可发生的活动现场。

These two events gave me hands-on experience across the full project cycle, from concept development, programme planning and visual communication to production coordination and on-site delivery. They strengthened my ability to work across teams, respond to changing conditions and turn ideas into executable event experiences.